[imageframe lightbox=”no” lightbox_image=”” style_type=”dropshadow” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”left” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””]Laura Heller[/imageframe]Laura Heller has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for B2B magazines, business outlets and websites including Forbes and The Week. A true retail geek, Laura has a soft spot for consumer electronics and technology. She has appeared on national TV and radio programs discussing retail trends including CNBC, ABC News Now and National Public Radio. She is currently the Executive Editor of FierceRetail and her blog, “The Point of Purchase,” appears on Forbes.com.