Jeffrey Makowka has over 15 years of experience in strategic consulting and market research. During that time, the majority of his work has focused on the wants and needs of the 50+, both domestically and internationally.

As a Director of Market Innovation in AARP’s Enterprise Strategy and Innovation group, Jeffrey helped to launch, and now co-manages, the [email protected]+ initiative, which aims to spark entrepreneurial activity across public and private sectors. Anchored by AARP’s social mission – to enhance the quality of life for all as we age – the program enlists the expertise of visionary thinkers, entrepreneurs, the investment community, as well as industry and not-for-profit leaders to spur innovation that meet the needs and wants of people over 50.

A recognized expert on the needs and wants of the 50+, Jeffrey speaks regularly at industry events and conferences including the Digital Health Summit, Healthbeat, Health 2.0, HXR Refactored, SilverSummit, Medcity Converge, and the What’s Next Boomer Business Summit. He has been quoted in numerous publications, including Fast Company,,, USA Today, and AARP The Magazine.