Andrew Glasgow is Senior Vice President at Scratch, a creative consultancy that applies Viacom’s expertise in consumer understanding, brand strategy, design, content, storytelling and more, to help clients resonate in culture, activate consumers and win in their industries. He leads the teams responsible for client engagements and IP development for Scratch, setting the vision for projects, spearheading development of Scratchâ€™s thought-leadership, and contributing to the overall strategy of the group.
Glasgow joined Viacom in 2006 at Nickelodeon, where he led a new business marketing team tasked with securing new non-endemic marketing partnerships across the networkâ€™s platforms.
Before Viacom, Andrew held roles in integrated marketing at Turner Networks, and worked at Alan Wasser Associates marketing Broadway and national touring theater. He graduated Magna Cum Laude from Northwestern University and lives in the Bay Area.