Heather Petersen is the CEO and founder of National Merchants Association. Founded in 2004, Ms. Petersen’s efforts have led National Merchants Association to become a recognized leader in payment processing services for all risk levels. Under her direction, National Merchants Association also serves as an advocacy group for credit card processing, working on behalf of businesses to eliminate the unnecessary and unreasonable fees associated with accepting electronic transactions.

Ms. Petersen is chair of the Professional Development Committee for the Electronic Transactions Association (ETA), serves on the Board of ETA’s Political Action Committee, and most recently has been involved with the development of the ETA’s Guidelines on Merchant and ISO Underwriting and Risk Monitoring. She is also a founding member of the Southern California chapter of the Women’s Network in Electronic Transactions (W.net), a group dedicated to the advancement and empowerment of women in the payments industry.

Ms. Petersen is an innovative leader both for the company and the payments industry in general. She is a regular speaker at industry events, including ETA’s annual Transact event. She is a cum laude graduate of Miami University with a Bachelor of Arts in English and a minor in Marketing.